In February 1968, Kouji Nishimura (The chairperson at present) established NISHIMURA LACE CO., LTD., and started to produce 6 rachel lace machines. We had been mainly marketing overseas directly, to Canada, Australia, Hong Kong and Japanese trading company as well.
At that time, most of marketing was for exporting. However, from 1985, we shifted that we market narrow lace to wholesales such as Tokyo, Osaka and Nagoya.
From 1995, we developed the fabric for lingerie. At that same time, our marketing is shifted to wholesales of underwear.
From 1998, we started to develop the lace for the outer in the domestic market. At one time, we were marketing the lace for the outer to wholesales. However, we withdrew sales from the lingerie market in 2005. Then we started to market directly to the apparel brands, which sales the laces for the outers,and expanded the market to the business firm.
In August 2006, we established an office in Shanghai in China. In the sam year, we independently held the exhibition for outers in Osaka and Tokyo.
In 2007, we actively started to take part in the international exhibitions in France and China. At one time, the business with the customer overseas has been started. Afterwards, we have been continuously taking part in the exhibitions in U.S.A, Indonesia and Thailand.
In September 2009, Kouji Nishimura succeeded to his representative post to Masaki Nishimura. (Kouji Nishimura’ s oldest son). And in August, we established the Korea office in Soul.
In August 2012, we merged and acquired (M&A) Moriyama office in Shiga and established it. We undertook a garment division for outer, which executes build-to-order manufacturing by OEM system.
The export marketing abroad is Asia, ASEAN, Middle East, Europe and America. The total countries are 35. The number of customers reaches 2 hundreds. Our collections are Rachel Lace, Jacquard Lace, Hole Braid Lace and Stretch Lace. As for final process, our strengths are good at Speckled Dye, Wrinkle Processing, Flocky Processing, Print and Foil Print. Our company policy is “Speaking of Lace”